PRESS ADVERTISING IN SPAIN
press advertising
Press Advertising: all terrain advertising
Press advertising, given the diversity of formats and prices it encompasses, is suitable for practically any advertiser. The possibilities of press advertising are huge: color and double-page adverts, advertorials, cover modules, inserts. Press advertising enables excellent geographic segmentation (local newspapers, national press, regional editions), as well as a certain demographic segmentation according to interests or lifestyle. Contracting press advertising is simple, fast and safe, since advertising inserts are rarely dependent on space availability. Therefore, it is a very flexible form of advertising for the advertiser, since throughout your campaign, you can change the design of your adverts whenever and as many time as you want, enabling you to optimize your message and investment.
- Penetration
- Profitability
- Measurability
- Geo-segmentation
- Discrimination
PRESS ADVERTISING IN SPAIN
2023/2024 Press Advertising Rates - Spanish Newspapers
Press Advertising
Financial Press Advertising
FULL PAGE |
HALF PAGE |
AUDIENCE (nº readers) |
Advertising Rates (PDF) |
|
Expansion | 19.184 € | 12.017 € | 119.000 | |
Cinco Dias | 10.450 € | 6.450 € | 46.000 |
Sports Press Advertising
FULL PAGE |
HALF PAGE |
AUDIENCE (nº readers) |
Advertising Rates (PDF) |
|
Marca | 37.595 € | 22.491 € | 824.000 | |
As | 21.850 € | 10.500 € | 362.000 | |
Mundo Deportivo | 9.900 € | 5.900 € | 255.000 | |
Sport | 8.840 € | 5.300 € | 167.000 |
Free Press Advertising
FULL PAGE |
HALF PAGE |
AUDIENCE (nº readers) |
Advertising Rates (PDF) |
|
20 Minutos | 57.800 € | 36.900 € | 281.000 |
*Prices refers to a black and white insert (one day only) on a business day or on the most economical day.
**The prices for El Pais, El Mundo, Cinco Dias, Marca, AS and 20 Minutos refer to color ads.
PRESS ADVERTISING IN SPAIN: PROFITABILITY ANALYSIS
The table shows the cost (in euros) per thousand advertising impacts (readers) calculated on the most economical price of one page of advertising. CPM (cost per thousand) quantitatively analyzes the profitability of each display according to its price and audience.
Source: Official 2020 advertising rates and 2020 EGM
LOCAL PRESS ADVERTISING IN SPAIN
Press Advertising Rates - Local newspapers in Spain
Province | Newspapers |
Full Page | Half Page |
A Coruña | La Voz de Galicia | 11.750 € | 6.260 € |
A Coruña | El Correo Gallego | 2.800 € | 1.475€ |
Albacete | La Tribuna Albacete | 1.500 € | 1.010 € |
Alicante | El Mundo Alicante | 5.050 € | 3.070 € |
Almeria | La Voz de Almeria | 2.005 € | 1.354 € |
Asturias | La Nueva España | 3.465 € | 1.771 € |
Asturias | El Comercio | 2.788 € | 1.632 € |
Avila | Diario de Avila | 1.900 € | 1.200 € |
Badajoz | La Crónica de Badajoz | 1.288 € | 692 € |
Barcelona | La Vanguardia | 31.500 € | 21.900 € |
Barcelona | El Periodico de Catalunya | 20.900 € | 15.000 € |
Bilbao | El Correo | 10.116 € | 6.069 € |
Bilbao | Deia | 4.500 € | 2.800 € |
Bilbao | El Mundo Pais Vasco | 4.940 € | 2.580 € |
Burgos | Diario de Burgos | 1.900 € | 1.200 € |
Ciudad Real | La Tribuna de Ciudad Real | 1.650 € | 1.120 € |
Cadiz | Diario de Cadiz | 4.323 € | 2.646 € |
Cantabria | El Diario Montañes | 3.700 € | 1.850 € |
Castellón | El Mundo Castellon al Día | 2.890 € | 1.540 € |
Ceuta | El Faro de Ceuta | 3.575 € | 1.800 € |
Cordoba | ABC Cordoba | 2.216 € | 1.273 € |
Cuenca | La Tribuna de Cuenca | 1.145 € | 830 € |
Girona | Diari de Girona | 1.571 € | 803 € |
Gran Canaria | La Provincia | 2.857 € | 1.460 € |
Gran Canaria | Canarias 7 | 3.350 € | 1.715 € |
Granada | Ideal | 5.065 € | 2.550 € |
Guadalajara | Nueva Alcarria | 882 € | 485 € |
Huelva | Huelva Informacion | 2.057 € | 1.093 € |
Huesca | Diario del Alto Aragon | 2.614 € | 1.413 € |
Ibiza | Diario de Ibiza | 1.745 € | 890 € |
Jaen | Ideal, edición Jaen | 1.750 € | 870 € |
Province | Newspapers |
Full Page | Half Page |
La Rioja | La Rioja | 3.100 € | 1.850 € |
Leon | Diario de Leon | 2.900 € | 1.300 € |
Lugo | El Progreso | 4.100 € | 2.050 € |
Madrid | ABC Madrid | 23.715 € | 16.595 € |
Madrid | El Pais Madrid | 44.150 € | 28.750 € |
Madrid | El Mundo Madrid | 34.200 € | 22.500 € |
Malaga | Diario Sur | 4.500 € | 2.500 € |
Malaga | Malaga Hoy | 2.594 € | 1.384 € |
Malaga | La Opinion de Malaga | 2.100 € | 1.100 € |
Mallorca | Última Hora | 3.435 € | 1.820 € |
Melilla | Melilla Hoy | 2.394 € | 1.491 € |
Murcia | La Opinión de Murcia | 1.391 € | 726 € |
Palencia | Diario Palentino | 1.600 € | 1.120 € |
Pamplona | Diario de Navarra | 4.250 € | 2.125 € |
Pontevedra | Faro de Vigo | 3.600 € | 1.840 € |
San Sebastián | El Diario Vasco | 6.328 € | 3.987 € |
Tenerife | El Dia | 2.200 € | 1.181 € |
Salamanca | La Gaceta de Salamanca | 2.900 € | 1.800 € |
Segovia | El Adelantado de Segovia | 2.097 € | 1.492 € |
Sevilla | ABC Sevilla | 6.801 € | 4.633 € |
Sevilla | El Mundo Andalucia | 6.200 € | 3.890 € |
Soria | Heraldo de Soria | 1.656 € | 921 € |
Tarragona | Diari de Tarragona | 2.735 € | 1.399 € |
Teruel | Diario de Teruel | 1.242 € | 650 € |
Toledo | La Tribuna de Toledo | 1.450 € | 980 € |
Valencia | Las Provincias | 3.539 € | 2.013 € |
Valladolid | El Día de Valladolid | 1.800 € | 920 € |
Vitoria | Diario Noticias de Álava | 2.900 € | 1.800 € |
Zamora | La Opinion Correo de Zamora | 1.366 € | 698 € |
Zaragoza | Heraldo de Aragon | 6.194 € | 3.369 € |
Zaragoza | El Periodico de Aragon | 2.550 € | 1.405 € |
If you want to find out the complete advertising rates of any other newspapers (double page, preferential placement, insets, etc.), or if you prefer us to prepare a budget with tailor made discounts, do not hesitate to contact us.
NEWSPAPERS ADVERTISING
REGIONAL AND LOCAL NEWSPAPERS ADVERTISING IN SPAIN
ANDALUCÍA: ABC Cordoba, ABC Sevilla, Área, Cadiz Información, Diario Cordoba, Diario de Andalucía, Diario de Cádiz, Diario de Jerez, Diario de Malaga, Diario de Sevilla, Diario Jaén, Diario Sur, El Día de Cordoba, El Faro de Algeciras Información, El Faro de Gibraltar Información, El Puerto Información, Europa Sur, Granada Hoy, Huelva Información, Ideal, Jerez Información, La Opinión de Malaga, La Voz de Almeria, San Fernando Información, Sevilla Información; ARAGÓN: Diario del Alto Aragón, Diario de Teruel, El Periodico de Aragon, Heraldo de Aragon; ASTURIAS: El Comercio, El Periodico de Gijón, La Voz de Asturias, La Nueva España; BALEARES: Diari de Balears, Diario de Ibiza, Diario de Mallorca, El Mundo - El Día de Baleares, Última Hora; CANARIAS: Canarias 7, Diario de Avisos, Diario de Las Palmas, El Día, El Sur de Fuerteventura, La Opinión de Tenerife, La Provincia - Diario de Las Palmas, La Voz - Diario de Lanzarote, La Voz de La Palma; CANTABRIA: El Diario Montañés; CASTILLA - LA MANCHA: La Tribuna de Albacete, Lanza, Nueva Alcarria; CASTILLA Y LEÓN: Diario de Burgos, Diario de León, Diario Palentino, El Adelantado de Segovia, El Adelanto de Salamanca, El Diario de Avila, El Norte de Castilla, La Gaceta de Salamanca, La Opinión - El Correo de Zamora, Tribuna de Salamanca; CATALUÑA: Avui, Diari de Girona, Diari de Sabadell, Diari de Tarragona, El Periodico de Catalunya, La Vanguardia, Regió 7, Segre; CEUTA Y MELILLA: El Telegrama de Melilla; COMUNIDAD VALENCIANA: Ciudad de Alcoy, Castellon Al Día, El Económico de Sagunto, El Periodico Alicante, El Periodico Mediterráneo, Información, Las Provincias, Levante; EXTREMADURA: El Periodico de Extremadura, Hoy; GALICIA: Diario de Arousa, Diario de Ferrol, Diario de Pontevedra, El Correo Gallego, El Ideal Gallego, El Progreso, Faro de Vigo, La Opinión A Coruña, La Región, La Voz de Galicia; LA RIOJA: La Rioja; MADRID: ABC Madrid, El Pais Madrid, El Universo de Madrid; MURCIA: El Faro de Cartagena, La Opinión de Murcia, La Verdad; NAVARRA: Diario de Navarra, Diario de Noticias, La Estafeta de Navarra; PAÍS VASCO: El Correo, El Diario Vasco.
INTERNATIONAL PRESS ADVERTISING
Financial Times, The Wall Street Journal, Le Figaro, Corriere Della Sera, Frankfurter Allgemeine Zeitung, Le Monde, The Times...
*Press advertising rates updated on 9/2/2022. Prices do not include VAT (21%).
Discounts for your press advertising campaigns
There are no monthly fees, no commission for sending orders and no commitment on your part. Your company will save money simply when it carries out the advertising it wants to do. It's that simple. [+ INFO]
ADVERTISING RATES
If you want to find out the complete advertising rates of any other national or local newspapers (other formats and placements color supplements, insets, etc.), or if you prefer us to prepare a budget with tailor made discounts, do not hesitate to contact us.
The press as advertising display
One of the main features of the press is the credibility the medium enjoys, as well as the depth and rigor with which it handles information. Reader loyalty of the daily press is high and few people read more than one newspaper a day. All this results in the reader's special interest in the content of his favorite newspaper and, directly or indirectly, the advertising benefit from this.
PRESS ADVERTISING
El Pais Advertising
El Mundo Advertising
La Vanguardia Advertising
ABC Advertising
Expansion Advertising
Cinco Dias Advertising
Marca Advertising
Free Press Advertising
20 Minutos Advertising