TV ADVERTISING
tv advertising
TV Advertising: leading advertising
TV advertising is indisputably the most powerful form of advertising. TV advertising involves reaching hundreds of thousands or millions of people at the same time, and doing so through the most important and prestigious advertising medium. TV advertising brings awareness and credibility, and helps more than any other to achieve the desired positioning. By appropriately uniting moving images, sound, effects and color, TV advertising enables advertisers to conduct campaigns with the highest levels of creativity and artistic expression. The TV advertising market in Spain is going through a huge transformation as a consequence of the consolidation of regional television channels and digital terrestrial television (DTT), the analog switch-off, the regulation of local channels, the appearance of new themed channels and the increasing integration of television with the Internet and mobile devices.
- Penetration
- Profitability
- Measurability
- Geo-segmentation
- Discrimination
TV ADVERTISING
2023 TV advertising rates 20-second ad, national broadcast on a business day
*The price range reflects the minimum and maximum rates of a certain time slot, according to the different scheduling -and audience- planned for each day of the week. Prices are subject to possible change by the channels. Price table updated on 5/1/2023. Prices do not include VAT (21%).
TV ADVERTISING RATES
TV Advertising Rates, in PDF format
REGIONAL, LOCAL AND DTT TV ADVERTISING
For national campaigns that need greater coverage or a specific reinforcement in TV
Neox |
FDF |
Disney
Channel |
Audience analysis
Depending on your target audience and budget, we conduct a media and audience analysis of statistical data to determine the channels and shows that are most suited to your needs. This is how we manage to maximize the profitability of your advertising investment.
TV Advertising Rates
If you want to find out the complete advertising rates of the different TV channels (schedule, microspaces, weekends) or if you prefer us to prepare a budget with tailor made discounts, do not hesitate to contact us.
TV Advertising:
advertising in the leading medium
The TV medium stands out from its rivals because it has the highest penetration and consumption indices. Every day, over 88% of Spaniards over 14 years of age watch TV, followed by the radio medium with a penetration of 55%. The time each viewer spends watching TV is, on average in Spain, 227 minutes a day. In the case of radio, average consumption per person per day is 107 minutes.
Source: AIMC-EGM
Advertising on TVE 1 and 2
After Congress approved the bill on RTVE financing, the Spanish Radio and Television Corporation stopped contracting advertising. This law establishes that, from 1st January 2014, TVE's broadcasts may not contain advertising.
