RADIO ADVERTISING IN SPAIN
radio advertising
Advertising without the zapping
Radio advertising is the only form of advertising without images. This situation, far from being problematic, often represents a great opportunity for those advertisers who do not want or need to show their products or facilities, or whose communication focuses on purely informative aspects. This is usually the case with service companies, businesses, small and medium sized enterprises and, of course, large brands that are simply looking to be have a presence in the mind of the consumer. Radio advertising enables excellent geographical segmentation and, thanks to the existing variety of broadcasters and shows, is able to reach certain audiences with a great precision: housewives, teenagers, executives, sports fans. Radio advertising, as well as being economical, enables the development of strong advertising pressure and frequent contact during very short periods of time. Unlike TV advertising, radio advertising does not suffer the consequences of zapping and, compared with other media, advertisers do not need to compete with anyone, neither in terms of size nor creativity, to win the public's attention.
- Penetration
- Profitability
- Measurability
- Geo-segmentation
- Discrimination
RADIO ADVERTISING IN SPAIN
2023 Radio Advertising Rates - 20-second ads, national broadcast on a business day
 SER |
 ONDA CERO
|
 COPE |
 LOS40 |
 DIAL |
 CADENA 100 |
 KISS FM |
|
| 06:00- 07:00 h. |
17.790 € |
12.500 €
|
16.720 € |
9.865 €
|
5.515 €
|
7.040 €
|
4.300 €
|
| 07:00 - 08:00 h. | |||||||
| 08:00 - 09:00 h. | 5.900 €
|
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| 09:00 - 10:00 h. | |||||||
| 10:00 - 11:00 h. |
13.340 € |
12.240 €
|
|||||
| 11:00 - 12:00 h. | 8.300 € |
7.460 € |
5.410 € |
4.440 €
|
3.800 € |
||
| 12:00 - 12:30 h. | |||||||
| 12:30 - 13:00 h. |
- |
- |
|||||
| 13:00 - 14:00 h. |
5.580 €
|
||||||
| 14:00 - 15:00 h. |
9.350 €
|
4.000 € |
5.210 € |
3.675 €
|
|||
| 15:00 - 16:00 h. |
6.000 € |
-
|
|||||
| 16:00 - 17:00 h. | |||||||
| 17:00 - 18:00 h. | 3.500 € |
||||||
| 18:00 - 19:00 h. | |||||||
| 19:00 - 20:00 h. | - |
7.860 € |
|||||
| 20:00 - 21:00 h. |
4.200 € |
||||||
| 21:00 - 22:00 h. | 2.995 €
|
1.575 € |
3.620 € |
||||
| 22:00 - 23:00 h. | 2.500 € |
||||||
| 23:00 - 00:00 h. |
10.480 € |
7.520 € |
10.160 € |
||||
| 00:00 - 01:30h. |
2.960 € |
- |
|||||
| 01:30 - 04:00 h. |
2.020 €
|
900 € |
|||||
| 04:00 - 05:00 h. |
- |
||||||
| 05:00 - 06:00 h. | 1.300 € |
Radio advertising rates updated on 10/1/2023. Recording of ads and VAT (21%) are not included on prices.
RADIO ADVERTISING RATES (PDF)
|
National Broadcast |
Regional/Local Broadcast |
|
| Cadena Ser |  |
|
| Onda Cero | |
|
| Cadena Cope | |
|
| 40 Principales | |
|
| Cadena Dial | |
|
| Kiss FM | |
|
| Cadena 100 | |
|
| Europa FM | |
|
| M80 | |
|
| Radiole | |
|
| Maxima FM | |
|
ADVERTISING WITH OTHER RADIO BROADCASTERS
Advertising with the main radio broadcasters.
Ask for the advertising rates.
| NATIONAL | REGIONAL | LOCAL |
| 40 Principales Cadena 100 Cadena Dial Canal Fiesta Radio Cope Europa FM Kiss FM Los 40 Classic Maxima FM Onda Cero Punto Radio Radiole Ser |
Canal Sur Radio Catalunya Radio Com Radio Ona Catalana Radio 9 Radio Galega Onda Regional Herri Irratia-Radio Popular |
Onda 8 Radio Onda Cero Sevilla Radio Alegria Radio Cordoba Onda Rambla Segre Radio Cadena Ser Radio Cieza Track FM Radio Nervion Top Radio And others... |
RADIO ADVERTISING IN SPAIN: AUDIENCE RANKING
Source: EGM 2020
Audience analysis
Depending on your target audience and budget, we conduct a media and audience analysis of statistical data to determine the broadcasters and shows that are most suited to your needs as an advertiser. This is how we manage to maximize the profitability of your advertising investment.
ADVERTISING RATES
If you want to find out the complete advertising rates of any other radio broadcasters, local rates, or if you prefer us to prepare a budget with tailor made discounts, do not hesitate to contact us.
Radio Advertising:
planning tools
To come across as more attractive as an advertising medium, different radio broadcasters collect data on the number and profile of their listeners every hour. This enables radio advertising campaigns to be planned with full control and guarantees. For TV, given that it is the medium with the highest advertising revenue, this data on viewers is collected every minute.
RADIO ADVERTISING
Cadena Ser advertising
Onda Cero advertising
Cadena Cope advertising
40 Principales advertising
Cadena Dial advertising
Kiss FM advertising
M80 Radio advertising
Cadena 100 advertising
Europa FM advertising
Radiole advertising
Maxima FM advertising
Rock FM advertising